Infinite games are incredible. Endless runners, rogue-likes, never-ending platformers, and so many more genres create an immense amount of playtime and offer potentially limitless gameplay thanks to one amazing feature: dynamic instantiation of prefabs during runtime.

For any non-technical readers, a prefab is a package of game components. While a…

Founder and CEO at Admix. Pioneer of “in-play.” Previously ran a hypercasual game studio before they were cool.


If you’ve learned one new acronym this year, it’s probably NFT: non-fungible tokens. As an ex-indie gaming publisher turned tech entrepreneur building Admix, a solution helping game publishers integrate product placements in…

Samuel Huber

Founder of Admix | In-play monetization

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store