Admix Partners With Gameloft to Bring In-Play to Hyper-Premium Mobile Games

Samuel Huber
2 min readMar 1, 2022

We’re excited to announce that Admix has partnered with the one and only Gameloft — a leading worldwide game development studio with a 20-year heritage of delivering high-performing games to mobile devices. Chances are, you’ve already experienced the joys of one of these games yourself!

Admix and Gameloft are joining forces to bring In-Play ads into one of the publisher’s biggest open-world titles: Gangstar Vegas. With nearly 5 million monthly active users and 2 million daily users to boot, Gangstar Vegas comes equipped with an expansive world map, plenty of adventure, and a large gaming audience. This gives us the opportunity to deliver exciting, non-intrusive brand experiences to millions of engaged users.

If you haven’t gotten the chance to dive into Gangstar Vegas’ world of crime yet, here’s a rundown on what users can expect when they sign up:

More about Gangstar Vegas

Gangstar Vegas is a role-playing game, where players can compete against mafia cartels and gangsters to become the leader of a Las Vegas-based gang. Its free, open-world concept provides plenty of action-packed missions, street fights, waging gang wars, city driving, and roaming.

Like the iconic Grand Theft Auto series, Gangstar Vegas brings the thrilling chaos of Las Vegas into the pockets of millions — offering up to 80 action-packed missions and a blockbuster story. Between wild-race missions, MMA fights, in-game casinos, and a highly competitive leaderboard, this title features plenty of opportunities for engagement.

Increased engagement through In-Play

In-Play advertising will appear across the virtual world of Gangstar Vegas, monetizing billboards and street signs in a way that will feel truly native to the experience. The expansive, urban landscape featured in Gangstar Vegas also offers the perfect opportunity for brands to generate powerful awareness figures, all without having to cut through the noise of competitor brands.

Stay tuned!

With the force of Gameloft’s reputation and outreach, we look forward to taking In-Play to new heights. Be sure to keep watching our space and follow our socials for more updates on the Admix and Gameloft partnership this year!

Originally published at on March 1, 2022.