It’s no secret that a range of games nowadays — whether they’re created by large or small developers — need in-game advertising to survive. According to a survey conducted by Omdia, gaming companies brought in over $42 billion in 2019 from just in-game ads alone. This is a true testament…

Decentraland is now hosting its first-ever Metaverse Fashion Week, which will be publicly available to users until March 27. Through the platform — which is powered by the Ethereum blockchain — fashion labels and investors can host virtual shows, concerts, and after-parties inside of a dedicated metaverse space. Using their…

We’re excited to announce that Admix has partnered with the one and only Gameloft — a leading worldwide game development studio with a 20-year heritage of delivering high-performing games to mobile devices. Chances are, you’ve already experienced the joys of one of these games yourself! Admix and Gameloft are joining…

We believe in the proverb which opens, “It takes a village to raise a child…” A communal partnership, togetherness and a group of like-minded people is key to success. The success of Admix would be nothing without several groups of people; brands, game developers and those who play the games. …

Several industries are embracing the metaverse full bore, with many of them highlighting their plans for the future. None, however, are already making waves as big as the fashion industry. One of the building blocks of metaverse expression will come from customisation of our digital selves. As in reality, what…

Approaches and solutions for brand safety in the current incarnation of the internet are by now well established. Increasingly, however, the big social media platforms that brands want to place their advertisements on have become embroiled in controversy and questions about how they should be governed. Back in 2020, consumer…

Historically, humans have always treated massive technological shifts with a level of apprehension. In the early days of electricity, entire villages refused to accept the new technology out of fear that they’d be electrocuted in their sleep. The rise of the personal home computer in the 1980s also sparked anxiety…

The gaming market is always growing steadily, however, during the COVID-19 pandemic, growth boomed across the globe. With many restricted to stay indoors, digital sales saw a huge increase in spending — with developer CD Projekt Red seeing digital sales spike at 91% of all games sold, and even Nintendo…

2021 was a massive year for Admix. From expanding our team, closing our round of Series B funding, and forming strategic partnerships with notable industry leaders, it’s been a wild ride. Let’s look back at some of Admix’s biggest achievements in 2021. Q1